It seems that Microsoft’s biggest critics, bloggers, are now being asked to write what ‘People-ready business’ means to them as a way to bolster the phrase and Microsoft’s association with business. This strikes me as a flailing attempt to garner support in people’s minds to think of Microsoft as a business software company. Yes, they own the Office productivity market. Yes, they own the OS market. No they are not ‘People-ready business’. (and no I am not going to link to their site!) (more…)
Category: Marketing
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The Empire Strikes Back
Hello again and welcome to the Microsoft show, the greatest show on earth. Where the marketing department seems to have a bigger budget than the developers. It seems now that they aren’t pleased that so many people are waiting until the big bugs are worked out before upgrading to Vista. They are now about to launch a new marketing attack to coerce consumers that everything is ok, they don’t need to wait for the service packs. Do they really think that jedi mind tricks work on consumers?I won’t rehash the article but I would like to articulate why people are legitimately hesitant; no two people can agree on whether or not it is worth upgrading! (more…)