This is a direct parody of Steve Jobs letter about Flash.It is intended to be thought provoking, insightful, and inciting.

Being a Macintosh SE, iPhone, iPad, PowerMac, PowerBook, home built PC, Windows using web, Flash, print developer that has working in the training development, corporate marketing, and software development industries for too long… I couldn’t read Steve’s letter without calling BS. Read this with an open mind and consider the end user, not the corporations. I want Flash, my kids want Flash, why because some developer’s do amazing work on this platform and we should have access to it. Content is king. Enjoy…

Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new proprietary, Mac only, Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years, hoping to keep them from helping Microsoft take our Design and Publishing customers from considering Windows as a viable platform. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience and I abandoned them, and Adobe was able to expand into the corporate market with their products, and deliver all their software to our Microsoft Windows competitors. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests because we can’t control what Adobe produces, or who their target customer is.

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I was talking to a co-worker today and had a realization. HTML5 can never replace flash.

One of the primary goals of HTML and JavaScript is transparency, the accessibility to the code that drives the page. Exposing code so that others can learn from it. In fact this attribute is credited with the proliferation of the web. This poses a serious risk for some web content. If you produced a highly interactive, community driven game would you want you intelectual property (ip) exposed? Web sites don’t expose their business logic. No one expects Amazon to expose how they drive their shopping logic. If Poptropica, a popular game/community for kids, was produces in HTML and JavaScript anyone that visited your site could copy the code, modify it, republish it, and monetize that ip. Who would want that? So think twice before wishing that HTML5 should replace Flash.

It’s out. I had to read about it in another blog to find out about it. It seems that version 2 isn’t an update to version 1.x… Because I wasn’t alerted that there was a new version.

So far so good. It’s UI has been reworked for better access to features, and there were a number of bug fixes. It allows for comment moderation and there is talk of push notification and commmenting on comments.

Keep up the good work.